07 September 2023 Reviews
Ritho is back with his debut EP ‘RITHO’S WORLD’ which gives fans a look into the life of Ritho. The EP is a deeply personal insight into the mind of an overthinker - accounting a detailed depiction into real life events. The songs are tied together with heartfelt lyrics and an infectious melody, painted over with a cacophony of electronic soundscapes, ‘RITHO’S WORLD’ is bound to keep you hooked in from the start to the very end.
Ritho is a 23 year old British indie, alt-pop artist based in London. Creating deeply introspective songs, his honest lyricism revolves around everyday experiences in your early twenties, filled with regrets and mistakes. Aligned with catchy pop melodies, interesting production and bold instrumentation, Ritho’s music is built upon recurring themes of dissociation and daydreaming, offering escapism and providing listeners with a safe space where overthinkers and dreamers can find comfort.
Raised in Nottingham, Ritho draws influences from the likes of Domonic Fike, EASYLIFE and BENEE. The multi-instrumentalist uses songwriting as a way to cope with the challenges he faces in his daily life, finding solace in the process of creating and allowing his music to express his innermost thoughts and feelings. The artist shares, “I spend a lot of time in my own head as I prefer to create worlds for myself there than anything else, as it feels like the safest and most comfortable place to fit in.”
Ritho has been previously featured in Spotify’s New Music Friday and We Are Nottingham editorials alongside press features from CLASH and EARMILK. “Hazy alt-pop with some beautiful overtones, his work stands out from the crowd with its sheer individuality. Continuing a winning streak in 2023, Ritho (is) a sunshine-fuelled blast of alt-pop.” - CLASH.
“With heartfelt, honest lyrics, a distinct vocal tone and an irresistibly infectious melody, the track is the ultimate smile-inducing anthem that will get you excited for the summer.” - EARMILK
“Ritho is one to keep a close eye on and he’s sure to be the next big thing” - Dean Jackson, BBC Introducing, East Midlands.
As Ritho continues to grow and evolve as an artist, one thing remains constant: his commitment to creating music that is honest, sincere, and deeply personal. His music is a reminder that it's ok to retreat into your own mind and find comfort in your own thoughts.